To be cruelty-free means that a product or brand does not test its products or ingredients on animals, and does not commission or allow any third parties to conduct animal testing on its behalf. In addition, a cruelty-free brand does not use any animal-derived ingredients in its products.
A cruelty-free brand prioritizes the welfare of animals and avoids any practices that could cause them harm. Instead of animal testing, cruelty-free brands may use alternative methods such as in vitro testing, computer modeling, or clinical studies on human volunteers to ensure the safety and efficacy of their products.
Be weary as they are some brands that claim to be cruelty-free but sell in countries that require animal testing by law. It's imperative to note that selling in certain countries can compromise a brand's cruelty-free status, even if the brand themselves do not conduct animal testing.
We urge you to do your own research, and as there is no regulatory body for this, we advise looking for third-party certifications from organizations such as Leaping Bunny or PETA to ensure that a brand is indeed truly cruelty-free.